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International Design and Consulting Team of Freelancers with an adaptive approach and creative ideas.

Media-Calculator 2024

Work in progress

CTR / CPC Check

Basic KPIsDates & Times (AI Check)BudgetSummary

Net Reach in %

VolumePopulation & SplitNet Reach & UUSummary

DCO Version Calculator

Mediasplit Allocator

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CTR BENCHMARKS

Online Display Standard Formats
Automotive: 0.05%, Beauty & Personal Care: 0.06%, Consumer Electronics: 0.08%, E-commerce & Retail: 0.09%, Finance: 0.07%, Food & Beverage: 0.10%, Home & Garden: 0.08%, Technology & Telecommunications: 0.06%, Travel & Hospitality: 0.07%
Online Display Big Formats
Automotive: 0.06%, Beauty & Personal Care: 0.08%, Consumer Electronics: 0.10%, E-commerce & Retail: 0.11%, Finance: 0.09%, Food & Beverage: 0.12%, Home & Garden: 0.10%, Technology & Telecommunications: 0.08%, Travel & Hospitality: 0.09%
Native Ad Formats
Automotive: 0.25%, Beauty & Personal Care: 0.30%, Consumer Electronics: 0.35%, E-commerce & Retail: 0.40%, Finance: 0.35%, Food & Beverage: 0.40%, Home & Garden: 0.30%, Technology & Telecommunications: 0.35%, Travel & Hospitality: 0.30%
Social Media Formats (Static)
Automotive: 0.60%, Beauty & Personal Care: 0.70%, Consumer Electronics: 0.70%, E-commerce & Retail: 0.80%, Finance: 0.60%, Food & Beverage: 0.80%, Home & Garden: 0.60%, Technology & Telecommunications: 0.70%, Travel & Hospitality: 0.60%
Social Media Formats (Video)
Automotive: 1.00%, Beauty & Personal Care: 1.20%, Consumer Electronics: 1.20%, E-commerce & Retail: 1.30%, Finance: 1.00%, Food & Beverage: 1.30%, Home & Garden: 1.00%, Technology & Telecommunications: 1.20%, Travel & Hospitality: 1.00%
SEA Formats
Automotive: 3.00%, Beauty & Personal Care: 3.50%, Consumer Electronics: 4.00%, E-commerce & Retail: 4.50%, Finance: 3.50%, Food & Beverage: 4.50%, Home & Garden: 3.50%, Technology & Telecommunications: 4.00%, Travel & Hospitality: 3.50%

Media-News

W&V RSS Feed

Quiz

Lisa wants to cheat on her click-through-rate test, but she knows she needs to be discreet. Which technique is “clever way” to cheat undetected?

a) Repeatedly clicking on the website using her own device
b) Asking her grandma, an expert in clicks, to visit the website multiple times
c) Using multiple anonymous browsers to create a false impression of unique clicks
d) Wearing a Shirt with a QR Code to your website and pretending to make an important company meeting to get higher CTR from Employees

Answer
d) Wearing a Shirt with a QR Code to your website and pretending to make an important company meeting to get higher CTR. This is a great way to combine offline and online activations!! 😀

Formulars

Click-Through Rate (CTR)
= (Clicks / Impressions) x 100
Cost Per Click (CPC)
= Total Cost / Number of Clicks
Cost Per Mille (CPM)
= (Total Cost / Impressions) x 1000
Gross Rating Points (GRP)
= Reach x Frequency
Net Reach
= Gross Reach x (1 – (Overlap % / 100))
Conversion Rate
= (Conversions / Clicks) x 100
Cost Per Acquisition (CPA)
= Total Cost / Number of Conversions
Return on Investment (ROI)
= (Revenue – Cost) / Cost x 100
Cost Per View (CPV)
= Total Cost / Video Views
Social Engagement Rate
= (Engagements / Impressions) x 100
Average Engagement Rate
= (Total Engagement / Total Followers) x 100
Cost Per Install (CPI)
= Total Cost / Number of App Installs
Email Open Rate
= (Unique Opens / Emails Sent) x 100
Email Click-Through Rate (eCTR)
= (Unique Clicks / Emails Sent) x 100
Cost Per Email Open (CPEO)
= Email Campaign